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What in The World Is Tiktok?
Most of us have either heard of or joined the TikTok community. Whether you like it or not, this social media site has the world in a chokehold.
The use of videos to present content has always been around through different sites, such as one of the most popular sites. YouTube. However, we have not yet been given a place like TikTok.
I was late to the TikTok trend, but I have been hooked ever since. For those who don’t know, TikTok is a relatively new social media platform made for creating/sharing content in the form of short(ish) videos with countless effects.
TikTok is the world’s leader in short-form mobile video.
To begin with users can either upload a previous video or record a new one through the app by using the plus button on the bottom of the home screen. If you choose to record a video, you would then have the option to select from three different time frames options 3 mins, 60 sec, or 15 sec. However, if you wish to upload a previous video it may be up to 10 mins long, which is still a new feature update. After the media portion is figured out, you may choose from several different video effects , and also audio/music to add to your video. Once you are finished editing your video you may either save your video as a draft or publicly/privately upload your video, meaning you or you and your followers will be able to view. Users can then interact with your video by liking, commenting, resharing, or dueting your video (if option is enabled). At the top of your home screen you will have the option to view content from only people you follow or recommended content “for you”. TikTok has also added a friends only page in addition to these two timelines.
Image shows TikTok homescreen Newly, TikTok has also added a stories feature, video segments that last up to 15 seconds. Like other platforms’ story features, they stay visible 24 hours after posting and will be featured as an in-feed post with a story tag in the top left corner.
The use of TikTok has skyrocketed not only for entertainment purposes but also for business use. As one of the most popular social media sites with over 1 billion monthly users, businesses must use TikTok in their social media marketing strategy.
Here is a short video of creators expressing what TikTok means to them from TikTok’s youtube channel.
The use of TikTok has skyrocketed not only for entertainment purposes but also for business use. As one of the most popularly used social media sites with over 1 billion users per month, businesses use TikTok in their social media marketing strategy.
TikTok also has a “TikTok for Business” feature where users can create or turn their personal accounts into business pages.
TikTok states that this profile helps business save time and gain leads through these 3 ways :
1) Increases conversations
Instant forms that load faster than a typical landing page + offer the ability to “pre-populate” fields based on stored information also for a “higher conversion rate”.
2) Tailor your message
TikTok allows you to insert fully customizable message designs that let you chose the the layout , which allows the process to be quick and the content to be more relevant to users
3) Immediate engagement
Data exports are made a click away that allows the data to be “immediate actionable and prospects to be engaged 9x faster than a landing page on TikTok.”
These reasons all highlight the importance and benefits of implementing the Business feature.
The TikTok website also states that running lead ads on TikTok also plays a considerable role. It allows users to identify and qualify potential customers of products/services, gain valuable insights/info from their target audience, and secure registration or downloads for launches and digital events.
The business accounts are public profiles that let brands use these different marketing tools to build marketing strategies. Businesses can engage with customers in fun ways through the organic content that consumers can engage with.
For a more analytic approach /commercial-focused tool, businesses can utilize the advanced business tools through the Business Creative Hub, which contributes to a more “comprehensive marketing strategy.”
According to TikTok’s Business website these are the following features you have access to with a business Account :
A few things you can have access to with a Business Account:
• Web Business Suite
༚ Available on your computer, the Web Business Suite is a central location for the additional features you have with your Business Account. The features include Analytics, Workspace, and Activity & support.
༚ Analytics is a place to find data about your account. You can also download your analytics.
༚ Workspace contains your Promote information. Promote is an advertising tool you can use in your TikTok app to help you get more people to discover your videos, guide more people to your website, and improve your chances to gain followers. Learn more about Promote on TikTok.
༚ Activity & support contains creative ideas and information on how to grow your business account.
• An email address on your TikTok profile
• Exclusive access to pre-cleared sounds through our Commercial Music Library
༚ The Commercial Music Library, or CML, is a collection of 1,000,000+ songs and sounds that have been pre-cleared for commercial use. The library features songs from emerging and experienced artists, empowering businesses and brands to embrace creativity and authenticity alongside the TikTok community. Through our tools and resources, Commercial Music Library enables brands to create their own TikTok trends without the lengthy process of obtaining licenses on their own.
༚ Business accounts do not have access to General Music Library as these songs are not cleared for commercial use and are restricted to personal entertainment use only.
• The in-app Business Creative Hub
༚ In the Creative Hub, you can use the Business Content Guide to see tips on content strategy, shooting videos, and best practices like the best times to post and content moderation.
༚ You can also use the Video Showcase, which features trending content popular in your country from the past 30 days.
It is not advised to switch back and forth from a Business to a Personal account. If you would like to promote your business on TikTok, but also to post organic personal content, it is recommended to conduct these two activities on separate accounts.
Here’s a quick Youtube video from TikTok’s Business account channel discussing Advertising objections (Reach in this case) through its analytical tools.
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